Generali PUCK

Activation of sponsoring, a game in which all hockey fans can test their strength and skills across the Extraliga and thus help their favourite club overcome every opponent. And they can do so not only online through a mobile application, but also at playoff matches! Up to 500 spectators are involved in the actual game at Extraliga arenas and thousands more can watch the visual presentation of Generali red pucks flying to the centre of the ice.

40 864


20 000

actively involved fans

284 663

fans at the Generali Play off Tipsport extraliga ice hockey
Vítek Přindiš
Sport Marketing Research